I designed feature pages for Schwan’s print and online catalog, and art directed product and editorial photography for several ice cream and novelty products. The composition of the images was carefully arranged so they could also be used across social media platforms.
I designed a back cover for Schwan’s print and online catalog, and art directed product and editorial photography showcasing their new Garlic Chicken Skillet product. To help the client get the most use out of these images, each composition was carefully arranged so it could easily be used across social media platforms as well.
From 2007 to 2022 I produced countless design pieces for UnitedHealthcare and United Health Group (and the brands under their umbrella) for use across both print and digital platforms. Including trade show materials, floor displays, guides, posters, banners, letters, envelopes, icons, word marks, ads, inserts, newsletters, emails, presentations and more. I’ve also played an integral role in process development to help streamline the large volume of work that comes through, all while adhering to strict branding and federal guidelines.
UnitedHealth Group needed materials to give to their managers to get their teams motivated to participate in their “team giving! rewards” volunteer program (an offshoot of their “giving!” individual volunteer program). Starting with the established UHG brand, I created a word mark for the program name and several collateral pieces that were used as templates to create customized versions across the globe in places like the U.S., the Philippines and India.
I designed layouts and created infographics for several pieces for UnitedHealth Foundation’s Diverse Scholar’s initiative.
Target needed pant fit guides to help their online guests make more accurate sizing choices in hopes of driving down the number of returned items from online sales. For the C9 Champion version, I started with five client-supplied images and had them combined into one seamless image. For the A New Day version, I created illustrations to convey the sometimes subtle differences between each style. I then created two easy-to-follow charts that clearly explained the fit of each pant style within each brand’s guidelines.
This gift wrap set was designed to be sent by a creative agency to top-tier corporate clients during the holiday season. The “In Our Nature” theme ties together the message of a willingness to explore creative ideas with a love of nature. Wrapping papers are tree bark textures, with opposing sides showing the wood grain of each particular tree. Along with the gift wrap, tissue, gift bags, pillow boxes and tags, a canvas/leather bag and binoculars are included to inspire the recipient to explore nature on their own. The gift would be contained in a wooden box and wrapped in a beautiful spot-varnished and die-cut belly band.
